There's More to your SEO Consultant Than Just Rankings
You could have the number one ranking on Google, but it means nothing if people don't actually click on the link and visit your website. Your SEO consultant might be able to get you a top-ten placement at Google. But it's no good if:
· Your title tag reads like a cheap list of search terms. For instance, if it reads: “cheese, gourmet cheese, stinky cheese, stinky-cheese,” you might skip over it in favor of the next result that reads “Gourmet cheese from Quality Cheese Suppliers.”
· Your description tag is a mess. Even if it does rank number one, people will most likely skip over your listing, in favor of one that sounds like what they are looking for. Google and others use the description tag usually when the term searched for is found in it, so make sure to include your key search terms in a description tag that actually reads well.
· The placement is for “dirty stinky cheese.” It probably won't help your cheese store one bit, even if it gets you the first place ranking. Few people are actually searching for that term.
· Being at the bottom of the top-ten might not help much either, depending on the term. People searching for "Gourmet quality import cheese" will probably click on the first result they see, or at least on one of the "above-the-fold" results that do not require scrolling. Someone searching for "cheese" on the other hand might check through two pages of results to familiarize themselves with the options available.
A good ranking at Google and Yahoo is just one measure of your SEO consultant's success. A more complete evaluation is that they build long-term, targeted traffic.
Work with your SEO consultant to choose the most effective search terms for your business and make sure they develop a title tag and description tag that sell to both humans and the search engines. Make sure they are monitoring not just the rankings for your key search terms, but also the description used by each of the search engines.
More Information at: http://www.evisibility.com
About The Author:
Author is an expericed content writer, Seo Optimizaition specialist . Known about Quality content writing services at http://www.evisibility.com
