By Nick
In the past, small business can only focus on local market dueto limited financial resources. Now, a very small business oreven a home business can sell worldwide over Internet. Due tolimited financial resources, small business cannot conductmassive online campaign in very popular websites or generateoverseas publicity in news. However, there are still many lowcost to free methods to promote your website.
This article offers discuss several practical tactics.
1. Search Engine Optimization
Positioning your website near the top of search engines areessential. Nearly 85% Internet users use search engines tosearch for information. To acquire top rankings, you need toperform search engine optimization. Search engine optimizationrefers to the technique of making your web pages search enginefriendly so that search engines believe your website is morerelevant to your competitors. Consequently, your site has abetter chance to gain high search engine ranking.
Search engine optimization, however, requires extensiveknowledge and time. If you can set a US$1,500-$3,500 budget, youpossibly can find out a good company to help you.
If you prefer to do it yourself, Agog Digital Marketing StrategyLimited offers 7 practical search engine optimization advice to assist your optimizationjourney.
2. Froogle Promotion
Google introduced a beta version of their Froogle onlineshopping search engine. Unlike their well known search service,
Froogle attempts to provide a searchable index of onlinemerchandise catalogs. It allows searchers to find out productsby keywords and price range.
Some marketers said that users use traditional search enginessuch as Google and Yahoo to search for information.However,users tend to find out specific products via productsearch engines such as Froogle.
Submitting your products to Froogle is free, so why not promoteyour products there? To submit product to Froogle, you need tocreate a "data feed" listing your products, description,pricing, URL, and etc. Instructions on getting your online storelisted in the Froogle can be found athttps://www.google.com/froogle/merchants/feed_instructions.html
3. Article Submission
Writing article could be scary to some people. However,submitting your own articles with your writer profile is a freeand very helpful promotion method to advertise your business.When you write an article relate to your business and getpublished in other websites, it shows your potential clientsthat you have expertise to help them. They tend to trust youmore and is more purchase your product and service.
In addition, you get a link from other websites and help toboost your search engine ranking.
Submitting articles is time consuming because you need to findout relevant sites that accept article submission.About-webdesign.com has gathered many submit articles links and that can save you lotsof time.
Article submission is even more important if you are sellingservices, e.g. internet marketing, legal consulting and etc.
4. Link building
Acquring links from other websites are essential because it can1) draw direct website traffic, 2) improve search engine ranking.
To obtain the benefits mentioned, you require to do thefollowing:
- Exchange links with related websites and organize the links ina directory. To save time to manage your link directory,
you can consider using reciprocal link managersoftware like LinkAutomate.
- Asks your business partners to list your URL in their website
- Submit your website to human-edited directory such as OpenDirectory.
5. Live Demo
If you are selling a product, especially complicated product,you are recommended to build a live video demo and presents itin your website. Sometimes, a video demo is better to use wordsto explain benefits and usage of your product. It helps youimprove conversion. A prime example can be found at Apparel ManagementSoftware Provider - Indigo8. You only need to spend a fewhundred dollars and can make an attractive live product demo.
6. Blogging
Blog is a weblog and enable webmasters to write something fortheir visitors freely. It becomes very popular from last yearand business firms pay attention to it. The merit ofestablishing a blog in your business website includes:
- Allows you to add content easily and keeps website visitorsreturn to your website. Of course, it relies on whether you giveuseful information in your blog, e.g. tips about your product,or some advice to your site visitors.
- Allows you to communicate with your website visitors.
- It allows you to add fresh content daily and search engineslike it. In return, your website can get updated by searchengines more frequently and draw more website traffic.
7. Google Adwords
Advertising online via Google Adwords for time sensitive eventcan be very useful. For example, a special discount program inChristmas. The major advantage of Google Adwords is that you canget exposure within 1/2 hours to 2-3 days. If you select keywordphrases carefully, you can draw instant website traffic in arelative low cost and obtain a quick profit.
Article Source: www.ArticlesBase.com
